When firmness is paired with attractiveness you get a perfect combination. Firm and attractive paperboard already suggests the surprise it conceals and is itself an eye catcher. How often do you come into contact with paperboard over a lifetime? Many thousands of times. But it is often just a sideshow to the contents it holds, or a lacklustre product accessory.
But it becomes something entirely different when designed to be a real eye catcher. It then has more than just a functional purpose. It becomes a distinctive external expression of the designer's creation and appeals to the subconscious desires of the consumer. Thanks to Wickels you can laminate any paperboard, single or double sided, with stylish paper or foil and give it the eye catching look you want and entice people to touch and hold.